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Three Simple Steps to Security on Your Business Website
By: Scott Oliver, Mon Oct 29th, 2007
Sometimes it seems like nothing is safe anymore. Whether it's the airport or the local shopping mall, everywhere you look there is risk upon risk. But when it comes to your online business website, this surely isn't the case, is it? The truth is that more theft than ever is taking place on the internet in the form of data stealing. Credit card numbers and identities are being stolen from business websites that don't know how to secure their financial transactions or that don't know how to verify information in the first place. Here are three simple steps to help secure your business website:
Get the Latest Security Software
In order to secure your website, you need at least SSL encryption software on your site. This can be managed by an outside security company (like VeriSign) or you can work with a website designer to create your own configuration. What this software does is encrypt the information that is being sent from one place to another so that hackers can't find out what the financial information is. When information is put into your website, it is encrypted, transmitted in that encrypted mode and then decrypted for you or for your merchant account manager. This helps to keep everyone's credit cards secure and your financial transactions. By placing a small indicator of the SSL encryption, you will also be able to calm nervous customers and help encourage them to shop on your site.
Check the Identity of your Buyers
While you don't want to seem as though you're suspicious of everyone, the truth is that credit card transactions can make it easy for someone to use another's financial information without their permission. To help prevent this, you need to check and double check the identity of your buyers. You can do this by not only asking for their credit card information and name, but also their address, their phone number, and the security code on the back of the credit card itself (on the front for some credit cards). This will help to improve the odds of getting financial information that is actually in the hand of the person who is making the purchase. And if the card comes back as stolen, you might have enough information to help track down this criminal.
If the customer can nor provide the correct information, you can stall their purchase and call them to see if they simply mistyped something.
Make Your Buying Process Secure
To be sure that the financial information isn't going to be stolen, you need to check and double check the merchant account that is handling your credit card transactions. Check their reviews to see if there were any other problems with security. Talk to them about what safety measures they have in place and be sure that you are completely confident in their services. These companies should also be checking the credit card transaction to be sure that the card wasn't reported as stolen or missing and then sending that information back to you in a timely manner, if so. This will help you reduce the shipment of items to sellers that are using a card in a criminal manner.
Security is the hot topic for everyone these days it seems. And when you're running an online business, it's not something where you can hope for the best. Hackers are simply getting better every day, so you need to put up enough security walls to deter them from stealing your customer's sense of security.
About the Author
Scott Oliver offers free video coaching to help you build a profitable home business FAST. Get an hour of "Website Traffic Secrets" and "Minisite Creation Tactics" for FREE -- immediate access here: http://www.InstantWebsiteBusiness.com